GTASelling a hard loft
Hard lofts do not price like condos, and pricing one as though it were is the single most common reason a good unit sits on the market.
In a purpose-built tower, units are close to interchangeable, so per-square-foot comparables work. In a converted factory they do not. Floor areas were measured inconsistently at conversion and are often stated inconsistently now. Ceiling heights vary floor to floor. Window walls vary by elevation. The unit that traded last month may share a postal code with yours and share almost nothing else.
What actually moves the number is specific: usable ceiling height as against duct space, which elevation the windows face and what condition they are in, whether the exposed structure is original or applied, how sound moves through the building, what the board permits, and what the reserve fund is carrying against a structure of that age. That list requires someone to stand in the unit.
What you get
- A walk-through of the actual unit, not a desk exercise.
- What has genuinely traded in your building, separated from what has traded nearby.
- A price range with the reasoning attached, so you can argue with the reasoning.
- A straight answer on whether now is the right time to sell this particular unit.
A valuation is an opinion of price from a registered salesperson, not an appraisal and not a guarantee of what the unit will achieve. Market conditions change. Nothing here is financial or legal advice.
Request a valuation
No charge, no obligation. Peter will come and look at the unit.
Questions people actually ask
Do you give an instant online valuation?
No. An instant valuation is square footage multiplied by a neighbourhood average, and in a converted building both numbers are unreliable. Stated floor areas in hard lofts are notoriously inconsistent, and the "comparable" two floors up may have a different ceiling, a different window wall and a different exposure. A number produced without seeing the unit is a number that will be argued with.
Is a valuation the same as an appraisal?
No, and the difference matters. What Peter provides is an opinion of price by a registered salesperson, for the purpose of deciding how to market and price the unit. An appraisal is a formal report prepared by a designated appraiser, which is what a lender or a court will require. If you need an appraisal, say so and you will be pointed to one.
What does it cost?
Nothing, and it does not commit you to listing. If the honest answer is that now is a poor time to sell your unit, that is the answer you will get.
Why does the type of loft change the price?
Because it changes what the buyer is buying. A hard conversion and a soft loft of identical floor area are different products with different buyer pools, different lending and insurance treatment, and different ceilings on what the space can become. Pricing them off the same per-square-foot figure is how units sit unsold.
Do you only work in the buildings listed on this site?
The catalogue is where the specialism is, but it is a catalogue of buildings, not a list of restrictions. If your loft is not on it, that is worth mentioning — it may be a gap in the catalogue.